turning content into lasting impressions
Here’s how we revitalized an automotive client’s content and lifecycle strategy.
content & marketing automation | competitive analysis | sales team integration
Our client, a leading provider in the automotive marketing industry, felt their marketing efforts were falling short. Their content strategy lacked consistency, and their open rates were steadily declining. The company was eager to expand its market with tech products and networking, aspiring to position itself as “your friendly neighborhood automotive hub.” We were brought in to streamline their content approach, improve engagement, and elevate the brand’s voice through effective marketing automation.
how we helped
22% increase in engagement rates across all channels (email, website, & social media)
15% increase in lead generation efforts from networking events
20% increase in email open and click through rates within 5 months
the challenge
Our client had a wealth of content, but without a clear strategy, it was failing to make an impact. Their potential clients were not engaging with content and the disconnect extended to a lack of promotional consistency. To expand their market, they needed a fresh approach that would not only captivate but also convert. They were relying on traditional methods, which left the sales team disconnected and out of sync. The goal was to align their content with the brand's vibrant personality, enhance market reach, and bring uniformity to their promotional efforts.
our approach
We began by diving into their existing content, identifying what worked and what didn’t. The standout was clear: behind-the-scenes content, product information, and trending content resonated most with their audience. This insight drove our strategy—focus on the people and stories behind the brand. We crafted a content plan emphasizing product stories, leadership insights, and real-world brand experiences at events and webinars.
To validate our approach, we conducted a competitive analysis, revealing that authentic, personality-driven content was winning in the industry. We A/B tested different content formats—finding long-form content thrived in newsletters and product releases, while short-form was best for blogs and event promotions. By integrating Drip and sales templates into their existing Salesforce workflows, we automated personalized messaging and streamlined communication for the sales team.
our results
The revamped strategy saw significant improvements: open rates soared, click-through rates increased, and event attendance doubled post-launch. The sales team was more informed and engaged, contributing to a better overall customer journey and bolstering the client’s market presence as a go-to in automotive marketing.
15% increase in lead generation efforts from networking events
20% increase in email open and click-through rates within 5 months
22% increase in engagement rates across all channels (email, website, & social media)
reach out
Got questions? I’m here to help!
Whether you’re looking for strategic marketing support, creative content solutions, or just want to chat about your ideas, feel free to reach out. Just click the button below, and I’ll get back to you as soon as possible. Let’s start something great together!