building an impactful digital marketing foundation
Here’s how we revamped a construction & EHS client’s marketing strategy from the ground up.
website development & content | social media management | event marketing | CRM implementation via HubSpot
This construction and environmental, health, and safety (EHS) client was a seasoned player in the medical construction industry, providing EMTs to construction sites, film sets, and more. However, with the onset of a new sister company focused on safety training, OSHA compliance, and construction project management, they needed a complete digital transformation. Our task was to build their marketing presence from the ground up—developing their website, social media, networking/event marketing, and CRM implementation. Without an existing marketing team, this ambitious project required a comprehensive and strategic approach to meet the needs of a changing client landscape.
how we helped
achieved a 30% increase in email engagement rates
grew follower count by over 200% in the first year
gained a 1,000% increase in website traffic through SEO-driven content
the challenge
Building a brand from the ground up meant navigating uncharted territory. The sister company needed everything from a strong digital presence to tools for client engagement. Traditionally, the company relied solely on networking and word-of-mouth, but the pandemic had shifted client preferences toward digital solutions, making it crucial for them to adopt a more modern approach.
our approach
To kickstart the process, we identified the ideal audience and key channels where these potential clients would be active—specifically in networking groups and industry conferences. By analyzing competitors, we discovered that clients valued authenticity, community involvement, and seamless customer service. These insights became the backbone of our marketing strategy.
We crafted a consistent brand message across email, social media, and the website to create a recognizable and engaging presence. Leveraging HubSpot allowed us to streamline content creation, manage multiple channels, and provide real-time tracking of client interactions.
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We highlighted the company’s active role in its community, showcasing charity events, site visits, and everyday office interactions. Educational content positioned them as thought leaders, building trust with potential clients.
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HubSpot’s capabilities enabled us to create automated email sequences tailored to client needs and engagement levels. This approach ensured continuous communication, enhancing the client experience during every step of the customer journey.
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By utilizing detailed segmentation and A/B testing, we could adapt our messaging and content based on what resonated most with the audience, ensuring that every touchpoint felt personal and relevant.
our results
The new digital marketing approach delivered outstanding results, with website traffic surging, email marketing efforts boosting engagement, and social media follower count greatly expanding. The brand’s audience appreciated the interactive and consistent messaging across channels, feeling connected and supported throughout the journey. The feedback we received was overwhelmingly positive, with many praising the brand’s personalized touch and community involvement.
achieved a 30% increase in email engagement rates within 6 months
grew social media follower count by over 200% in the first year
gained a 1,000% increase in website traffic through SEO-driven content
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